Wednesday, June 4, 2008

The "Real" World is Imperfect

I think that most people do not have a good understanding of punctuation.  Everyone is a writer.  We write for work and for personal reasons; but we do not always create fully formed sentences when we write.  I do not use punctuation when I take a phone message or write a grocery list.  Most people have forgotten their high school English classes because they don't use the knowledge everyday.

I think this may be why there are so many mistakes in these ads.  However, the misused punctuation can still serve a purpose.  When readers see "...lettuce, and tomatoes topped with crisp, hot bacon, swiss cheese, and our tangy Ranch..." (ad 3) it makes them linger.  The advertiser wants our minds to linger and experience each ingredient or description separately.  The reader contemplates each piece and it makes them feel like the sandwhich is getting tastier and they are getting more and more of it.

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